新消费派 | 从“物质型”转向“服务型”“体验型” 投资机构掘金消费“焕新”

Group 1 - The core viewpoint of the news is that the 2025 Central Economic Work Conference emphasizes the importance of domestic demand and consumer spending as a key strategy for economic growth, with a focus on enhancing consumption through various policy measures [1][2] - The conference outlines eight key tasks for 2026, prioritizing the implementation of actions to boost consumption, expand the supply of quality goods and services, and optimize the implementation of new policies [1][2] - The government is actively promoting a series of consumption-boosting policies, with a recent joint notice from the Ministry of Commerce, the People's Bank of China, and financial regulators detailing 11 policy measures across various consumption sectors [2] Group 2 - The consumption market in China is rapidly transitioning from material-based consumption to service and experience-oriented consumption, with service retail sales growing by 5.4% year-on-year from January to November, outpacing goods retail sales [3] - The rise of the silver economy is highlighted, with 15.6% of the population aged 65 and above, creating significant market demand, particularly in the healthcare and elderly care sectors [4] - The integration of industries, such as the ice and snow economy, is providing new pathways for expanding consumption scenarios, with the ice and snow industry reaching a scale of over 1 trillion yuan [4][5] Group 3 - The growth of new consumption scenarios is clarifying pathways for high-quality development in the consumption industry, with optimistic expectations for the market in 2026 driven by policies aimed at increasing residents' income and stabilizing employment [7] - Institutions expect that the continuation of subsidy policies for upgrading old products will stimulate demand in various sectors, including real estate, automotive, and key service areas [7] - Experts emphasize the need for ongoing efforts to improve supply quality, enhance digital transformation, and foster deep industry integration to fully unleash consumption potential [8]