年终特稿｜出彩、出圈、出海，中国向世界呈现文化新样貌

Group 1 - The film "Ne Zha" has broken global animation box office records, showcasing the potential of Chinese cultural IPs in the global market [1][3] - The cumulative sales of the cultural product, the Fengguan refrigerator magnet, have surpassed 2 million units, indicating the strong demand for traditional culture in contemporary consumer markets [3][4] - The success of these cultural products reflects a shift in consumer behavior, where purchases are increasingly driven by emotional satisfaction rather than mere necessity [4][6] Group 2 - The LABUBU character has gained international popularity, with significant sales achievements in various global markets, including a record-breaking first-day revenue of 10 million RMB in Thailand [6] - The emergence of new cultural phenomena in 2025 highlights the innovative transformation of traditional IPs and the impact of technology on cultural expression [6][7] - The international appeal of Chinese cultural products is enhancing the global perception of "Made in China," showcasing the country's cultural soft power [6][7]