“鸿蒙智行大饭店”被停止宣传？回应来了

Core Viewpoint - Hongmeng Zhixing has announced a policy adjustment to stop the promotion of "Hongmeng Zhixing Grand Hotel" and remove historical promotional materials across platforms, aiming to optimize the market environment and reduce operating costs for dealers [2][11]. Summary by Relevant Sections Policy Adjustments - The adjustments include prohibiting free charging, with fast and super charging stations now requiring payment or points through the Hongmeng Zhixing app, while slow charging stations will not be available for public use [2][11]. - Free car washes and dining services are also prohibited, with such services only available during specific customer interactions like vehicle viewing, delivery, maintenance, and repairs, and must be properly documented [2][11]. Customer Service Changes - Despite the policy changes, free car washes and dining services are still available but require prior appointment, with a QR code for reservations being developed [12]. - The user center staff indicated that the changes were necessary due to excessive customer traffic causing congestion, impacting the experience for customers coming for vehicle delivery and maintenance [12]. Background Information - Hongmeng Zhixing is a smart automotive technology ecosystem alliance formed by Huawei in collaboration with several car manufacturers, including Seres, Chery, BAIC, JAC, and SAIC, and operates five major brands [3][12]. - The term "Hongmeng Zhixing Grand Hotel" is a humorous nickname for the user service centers, which previously offered high-quality complimentary services like dining and car washes [3][12]. Industry Context - In July, Huawei's executive highlighted the launch of free summer vehicle inspections at over 600 user centers, with more than 200 centers offering night services for customer convenience [6][15]. - The recent adjustments align with broader regulatory efforts by the National Market Supervision Administration to standardize pricing behaviors in the automotive industry, including the regulation of non-monetary incentives [18].