京东包园了！“柑橘顶流”耙耙柑12月20日果园直发，4.5斤只需19.8元

Core Viewpoint - The article highlights the launch of JD Fresh's "Bag Garden" plan for the seasonal citrus fruit, Yaba Gan, aiming to deliver high-quality, naturally ripened fruit directly from the source to consumers, ensuring freshness and affordability [1][6]. Group 1: Product Overview - Yaba Gan, also known as "Chun Jian," is celebrated for its thin skin, easy peeling, and sweet taste, making it a popular choice among consumers during the winter season [1]. - The expected yield of Yaba Gan is projected to increase by 10%-15% compared to last year, with overall quality surpassing previous years due to favorable climatic conditions [4]. Group 2: Supply Chain and Quality Control - JD Fresh's "Bag Garden" plan involves direct contracts with high-quality orchards in key production areas, allowing for full control over the entire process from planting to delivery [7][10]. - The company has implemented strict selection criteria for orchards, including location, tree age, and management practices, to ensure consistent quality [7][9]. - The supply chain model aims to reduce costs by 10%-15%, passing savings directly to consumers while maintaining high-quality standards [7][10]. Group 3: Consumer Engagement and Transparency - JD Fresh plans to launch a live-streaming event on December 18 to showcase the harvesting and sorting process, enhancing consumer trust and engagement [12]. - The company has also initiated a charitable program where a portion of the proceeds from Yaba Gan sales will be donated to public welfare projects [12]. Group 4: Future Plans - Following the Yaba Gan initiative, JD Fresh intends to replicate the "Bag Garden" model across other fresh produce categories, aiming to optimize the supply chain and support local agricultural products [13].