“最抚凡人心”的是香烟？一便利店售烟“文案”引争议

Core Viewpoint - A 7-Eleven convenience store in Beijing's Chaoyang District has sparked controversy with a promotional poster stating "the taste of human fireworks soothes the heart of ordinary people, starting from now on selling cigarettes," which many netizens find inappropriate [1][5]. Group 1 - The promotional poster prominently features the phrase "starting from now on, selling cigarettes," alongside the slogan "the taste of human fireworks soothes the heart of ordinary people," leading to unexpected reactions from customers [5]. - Some netizens expressed surprise at the association of "fireworks" with cigarettes, with one commenting that if the world were filled with such "fireworks," it would be disastrous [5]. - Comments in the discussion highlighted concerns that the promotional language positively frames smoking, potentially encouraging tobacco use, rather than the mere act of selling cigarettes [8]. Group 2 - The controversy centers not on the sale of cigarettes itself but on the inappropriate promotional language used, which some argue could be seen as promoting smoking [8]. - According to the Advertising Law of the People's Republic of China, advertising tobacco products in public media or spaces is prohibited, and any form of tobacco advertising directed at minors is also banned [9]. - The interim measures for tobacco advertising management explicitly state that tobacco advertisements must not contain content that encourages or incites smoking [9].