10万家庭认证！苏宁易购加码企业版“真惠补”

Core Insights - Su Ning Yi Gou is enhancing consumer engagement through a government-enterprise group purchase day, aiming to stimulate year-end consumption by offering customized product solutions and immersive home experience services [1] Group 1: Consumer Engagement Strategies - The government-enterprise group purchase day is an extension of Su Ning Yi Gou's home appliance initiative, aiming to combine products, scenarios, and services to address consumer pain points and integrate cutting-edge technology [1] - The initiative has reached over 1,000 enterprises and served more than 100,000 household consumers this year [1] Group 2: Target Consumer Preferences - Traditional manufacturing employees prefer practical appliances like large-capacity refrigerators and energy-efficient air conditioners, while tech company consumers, mainly younger individuals, favor trendy products such as gaming TVs and coffee machines [3] - Employees from state-owned enterprises tend to favor high-end appliances that offer comprehensive functionality and experience, such as multi-tub washing machines and smart kitchen sets [3] Group 3: On-Site Experience and Services - The group purchase events feature on-site demonstrations and temporary showrooms, allowing consumers to experience various home appliances firsthand, with professional guidance and assistance in calculating discounts [5] - Additional localized services are provided, including free safety checks for old appliances, clothing care, appliance cleaning, and food tasting, enhancing convenience for consumers [5] Group 4: Future Plans and Policy Alignment - Throughout December, Su Ning Yi Gou plans to conduct more group purchase events in numerous enterprises, aligning with national policies to promote consumption and expand domestic demand [5] - The initiative aims to create a "green channel" for appliance upgrades within companies, facilitating easy access to smart products and real discounts for consumers [5]