大看台丨撬动万亿，冰雪经济何以滚烫？

Core Viewpoint - The recent Central Economic Work Conference emphasizes the importance of domestic demand and building a strong domestic market, highlighting the booming ice and snow economy as a driver for new consumption scenarios, regional development, and industrial ecology [1] Industry Overview - According to the "China Ice and Snow Industry Development Research Report (2025)", the scale of China's ice and snow industry is expected to exceed 1 trillion yuan by 2025, with total consumption during the 2024-2025 ice and snow season projected to exceed 187.5 billion yuan, including 78.6 billion yuan from ski resorts [3][17] - The participation in ice and snow sports has reached 290 million people, with a participation rate of 20.61%, an increase of approximately 27.4 million people from the previous season [17] Regional Development - The ice and snow economy is expanding beyond traditional northern regions, creating a diverse regional development pattern across the country, with areas like Harbin and Chongli focusing on year-round tourism and outdoor sports [12][14] - Chongli is transitioning from a winter-only economy to a year-round destination, with summer tourist numbers projected to reach 4.3 million in 2024, surpassing winter visitors for the first time [14] Consumer Trends - The consumer base for ice and snow sports is becoming younger, more fashionable, family-oriented, and professional, leading to a segmented and upscale market for equipment and experiences [19] - The number of indoor ski resorts has increased to 79, with a growth rate of 33.9%, primarily concentrated in East and South China, catering to local demand for skiing experiences [16] Industry Growth - The ice and snow industry is forming a complete industrial chain covering equipment manufacturing, event operation, training services, and cultural tourism integration, providing significant potential for future growth [17] - The number of companies in the ice and snow equipment sector has increased from about 300 in 2015 to around 900 in 2023, with sales revenue rising from less than 5 billion yuan to approximately 22 billion yuan [19][22]