抖音小红书被约谈！房地产领域网络乱象何时休？

Core Viewpoint - The regulatory authorities in Beijing are intensifying efforts to address the spread of false information and market panic regarding the real estate sector, targeting several internet platforms for their role in disseminating misleading content [2][4]. Group 1: Regulatory Actions - A joint meeting was held on December 5, involving the Beijing Municipal Housing and Urban-Rural Development Committee, the Municipal Cyberspace Administration, and the Public Security Bureau, to address issues related to platforms like Douyin, Xiaohongshu, Beike, 58.com, Xianyu, Lianjia, and Wo Ai Wo Jia [2][3]. - The meeting highlighted that some self-media accounts were spreading negative narratives about the Beijing real estate market, which disrupts market order and harms consumer rights [4][6]. Group 2: Platform Responsibilities - Certain platforms have been criticized for lax oversight of illegal and misleading information, relying heavily on algorithmic recommendations that allow the spread of low-quality content [4][5]. - Platforms like Xiaohongshu have been found to host fictitious listings, such as a "two-bedroom apartment in Chaoyang for 3,000 yuan," which misled users and violated consumer protection laws [4][5]. Group 3: Data Security and User Protection - Some platforms have been accused of improperly collecting and using user data, raising concerns about data security and social responsibility [5][6]. - The regulatory approach includes a combination of "interviews, penalties, and credit ratings" to compel platforms to reassess their content ecosystem and ensure compliance with legal obligations [5][6]. Group 4: Long-term Mechanisms - The regulatory initiative aims to establish three long-term mechanisms: mandatory verification codes for listings, AI-driven content review, and a credit rating system for accounts based on their history of violations [6][7]. - Platforms like Beike are implementing systems to verify the authenticity of listings, achieving a 98% identification rate for false listings [7][8]. - A cross-platform blacklist mechanism is being developed to jointly penalize accounts that post misleading content across multiple platforms [8].