打击假揭黑真带货，平台治理大有可为

Core Viewpoint - The recent "Double Twelve" event highlighted Douyin's initiatives to combat "fake exposure and real sales" practices, emphasizing the platform's responsibility in creating a clear and harmonious online environment [1][4]. Group 1: Douyin's Actions - Douyin has upgraded its content governance regulations to address "improper profit from trending topics," showcasing its commitment to maintaining a healthy online ecosystem [1][4]. - The platform's measures align with the Central Cyberspace Administration of China's requirements for cleaning up "self-media" practices that exploit traffic without ethical boundaries [3][4]. Group 2: Live Streaming E-commerce Growth - Live streaming e-commerce in China has seen rapid growth across various metrics, including the number of platforms, participants, industries involved, live sessions, and sales figures [1]. - This new business model has emerged from advancements in information technology, economic development, and changing consumer attitudes, contributing positively to consumption and employment [2]. Group 3: Issues with "Fake Exposure" - Some accounts misuse their platforms by posing as "fake reviewers" or "evaluators," disseminating false information to discredit brands while simultaneously selling related products [2][3]. - These actions not only violate platform rules but also harm public perception and disrupt the online shopping ecosystem [2][3]. Group 4: Regulatory Compliance - Creators are required to adhere to scientific evidence and industry standards when publishing content related to "fake exposure" and "reviews," particularly in sensitive areas like food safety and healthcare [4]. - The upgraded governance allows for the identification and management of controversial accounts, potentially restricting their monetization capabilities to prevent improper profit-making [4].