Exodus joins stablecoin race with MoonPay-backed digital dollar

Core Viewpoint - Exodus is entering the stablecoin market by launching a fully reserved, USD-backed stablecoin in partnership with MoonPay, expected to go live in January 2026 [1][2] Group 1: Company Strategy - The Exodus stablecoin is central to the upcoming product, Exodus Pay, which aims to facilitate everyday crypto payments while maintaining self-custody for users [2] - Users will be able to spend and send the digital dollar through the Exodus app, earning rewards and simplifying typical crypto transactions [2][3] Group 2: Market Position - This move positions Exodus among a select group of public companies offering stablecoin products, including Circle (USDC), PayPal (PYUSD), and Fiserv (FIUSD) [2] - The stablecoin will be accessible through MoonPay's global network, which includes buy, sell, and swap tools, with rollout contingent on regulatory approval [5] Group 3: Industry Insights - JP Richardson, co-founder and CEO of Exodus, emphasized that stablecoins are becoming the simplest way to hold and transfer dollars on-chain, highlighting the need for user experiences that meet modern consumer app expectations [3] - MoonPay's CEO noted that the Exodus partnership illustrates the potential for branded digital dollars to be integrated into consumer-facing financial tools, showcasing compliant stablecoin issuance at a global scale [4]