视频丨冰雪游、避寒游 多元融合让旅游业“淡季不淡”

Core Insights - The winter tourism market is experiencing a significant shift with a dual focus on ice and snow tourism and warm escape tourism, driven by diverse and personalized consumer demands [2][8] - This winter season, travel bookings have surpassed last year's figures, indicating an early and robust market activation, particularly among younger travelers [2][4] Demand Side Changes - There is a notable increase in the proportion of young travelers, with ice and snow tourism and warm escape tourism emerging as the two main themes [2][4] - Recent data shows a 300% increase in search interest for "winter tourism," with "skiing" searches up by over 66% and searches for "nearby ski resorts" up by 87% year-on-year [2] Supply Side Innovations - Travel agencies are launching over 20 new ice and snow tourism products, including offerings related to the 2026 Milan-Cortina Winter Olympics [6] - The winter tourism landscape is characterized by a "north-south resonance" with popular ice and snow destinations in northern regions like Jilin and Heilongjiang, while warm escape destinations are concentrated in Yunnan and Hainan [4] Experience and Thematic Development - Consumers are shifting from passive cold avoidance to actively seeking cold experiences, marking a transition to a "theme peak season" for winter tourism [8] - Ski resorts are enhancing their facilities and services, with the Nanshan Ski Resort opening nine ski trails and upgrading equipment to cater to younger audiences [12][14] Local Economic Impact - The "ticket root economy" is gaining traction, allowing visitors to enjoy discounts at local hotels and attractions by presenting ski tickets, thereby boosting local winter tourism [16] - In December, the Gubei Water Town will offer free admission to all visitors, further stimulating tourism [18] Warm Escape Tourism - In Tengchong, Yunnan, the integration of geothermal resources into a "hot spring+" model is attracting winter tourists, with a 57.7% year-on-year increase in visitors to A-level scenic spots [20][29] - Unique experiences, such as free foot baths at public transport stations, are enhancing the appeal of warm escape tourism [22][24]