Core Viewpoint - Tongrentang Technology Company utilizes the "Brilliant China" exhibition to revitalize its century-old brand, showcasing the depth of traditional Chinese medicine culture and its modern vitality [1][10]. Brand Communication Strategy - The company captures the emotional needs of modern consumers, creating a brand communication matrix that resonates deeply with both physical and emotional aspects of health [2]. - The emotional connection is emphasized through storytelling, such as the narrative around "36.5 degrees Celsius" representing both health and emotional warmth [5]. Product Focus and Health Philosophy - The company promotes its products like Beijing Tongrentang Cold Relief Granules, linking their efficacy to emotional support and everyday life experiences [5]. - The philosophy of "preventive treatment" is highlighted through products like Liuwei Dihuang Wan, which not only address health issues but also support a balanced lifestyle [7]. Brand Recognition and Industry Impact - The participation in the "Brilliant China" exhibition signifies national recognition of the company's brand strength and industry position, merging traditional wisdom with modern technology [10]. - The company's approach serves as a model for brand upgrading in the traditional Chinese medicine sector, contributing to the broader health consumption market [10]. Future Directions - The company aims to continue its commitment to traditional Chinese medicine while exploring innovative paths for development and enhancing product quality through technology [10]. - Plans include deepening the core product matrix, innovating communication strategies, and accelerating international expansion to showcase the unique charm of traditional Chinese medicine globally [10].