美团暂停“团好货”,内部邮件称“快递电商难以承接即时零售用户需求”
Cai Jing Wang·2025-12-18 09:19

Core Insights - Meituan has decided to suspend its "Tuan Hao Huo" (Meituan E-commerce) business to focus on exploring new retail formats [1][4] - The decision comes as the grocery retail industry evolves, and the current express e-commerce model struggles to meet the demands of instant retail consumers [1] - Meituan's Q3 financial report indicates strong growth in its new business segments, particularly in grocery retail [1] Group 1 - The "Tuan Hao Huo" business was launched in August 2020 as a B2C e-commerce initiative and was later integrated into the Meituan app [1] - The internal email from Meituan highlights the need for change in response to industry trends and consumer needs [1] - The company plans to communicate with affected personnel regarding future plans following the business suspension [1] Group 2 - Meituan has been actively exploring new retail formats and has announced plans to expand instant retail services, including the continued expansion of its flash purchase business [1] - The "Xiang Xiao Supermarket" service network has already reached over 30 cities, including major urban centers like Beijing, Shanghai, and Guangzhou [1]

MEITUAN-美团暂停“团好货”,内部邮件称“快递电商难以承接即时零售用户需求” - Reportify