淘天原创保护平台已保护超过9.5亿张图片、1.8亿条短视频

Core Insights - Alibaba's Taotian Group announced significant achievements in intellectual property protection at the 8th AACA conference, highlighting the platform's growth and effectiveness in combating counterfeiting [1] Group 1: Intellectual Property Protection Achievements - As of November 2025, the Taotian intellectual property protection platform has attracted over 820,000 rights holders and protected more than 1.51 million global intellectual property rights [1] - The original protection platform has safeguarded over 950 million images and more than 180 million short videos [1] Group 2: Brand Participation and Impact - The "Intellectual Property Support Plan" implemented by AACA has covered 42 categories and attracted over 300 new brands [1] - The integrity complaint approval rate for participating brands has increased to 97%, with related GMV growth reaching 1.5 billion [1] Group 3: Anti-Counterfeiting Efforts - The platform has utilized AI technology and industry collaboration to control the repeat infringement rate of the same product at 0.175%, with counterfeit complaints decreasing by 58.5% year-on-year [1] - Over the past year, the alliance has assisted law enforcement in cracking more than 1,600 counterfeit cases, dismantling 161 criminal dens, and arresting over 1,800 suspects [1] Group 4: Challenges from AI-Generated Content - In response to challenges posed by AI-generated content, Taotian Group introduced a "sandbox theory-based mechanism for certifying AI-generated synthetic materials" [1] - The company has intercepted nearly 500,000 low-quality AI-generated images and returned over 10,000 complaints that used AI-generated images for qualification filings [1]