“十四五”山东新增5A级景区、国家级旅游度假区数量均居全国第一

Core Viewpoint - The Shandong provincial government is actively promoting the integration of culture and tourism during the "14th Five-Year Plan" period, focusing on enhancing resource development, renewing existing products, and innovating new business models to meet the growing tourism demands of the public [1]. Group 1: Policy Framework - The government has implemented action plans such as the "Action Plan for Improving the Modern Tourism System and Accelerating the Construction of a Strong Tourism Province" and the "Shandong Province Cultural and Tourism Integration Development Plan," which outline medium- to long-term development goals and action paths [3]. - A comprehensive policy system has been established, focusing on key areas and emerging business formats, including rural tourism, leisure vacation tourism, marine tourism, industrial heritage protection, cruise tourism, and art empowerment in rural areas [3]. Group 2: Tourism Development Achievements - During the "14th Five-Year Plan," Shandong added three new national 5A-level tourist attractions and three national-level tourist resorts, ranking first in the country for the number of top-tier brands added [3]. - The province has cultivated 69 new 4A-level tourist attractions, bringing the total to 270, and has established 47 provincial-level and above tourist resorts, creating a tiered and high-quality product reserve [3]. Group 3: Rural Tourism and Regional Development - Shandong has innovatively developed themed brands such as "Good Guest Shandong: Rural Good Seasons" and "Qilu Rural Arts," cultivating 77 key rural tourism towns and 246 key rural tourism villages [4]. - The province has created 1,043 scenic villages and has over 3,500 villages engaged in large-scale rural tourism, establishing a new model of urban-rural linkage and comprehensive regional development [4]. Group 4: Emerging Business Formats - The integration of transportation and tourism has led to the launch of new products like the "Qilu No. 1" tourist train and "Peninsula No. 1" maritime tours, introducing a new "travel and ride" service model [4]. - Shandong is actively adapting to market changes by fostering new scenarios and business formats in cultural tourism, including sports tourism, educational tourism, health tourism, industrial tourism, ecological tourism, and ice and snow tourism, with 87 provincial-level industrial tourism demonstration bases established [4].