资源优势转化成产业优势，山东何以实现热度、市场双赢？

Core Viewpoint - The Shandong provincial government is actively promoting the integration of culture and tourism during the "14th Five-Year Plan" period, focusing on transforming resource advantages into industrial development advantages and fostering innovation in cultural initiatives [1]. Group 1: Policy Innovations - The implementation of the "Implementation Opinions on Promoting High-Quality Development of Culture and Tourism in the Yellow River Basin" includes 14 detailed measures to systematically promote the utilization of Yellow River cultural resources [3]. - The revision of the "Shandong Provincial Cultural Heritage Protection Regulations" aims to integrate with national cultural park initiatives and strengthen legal protections for cultural resources [3]. - New mechanisms for project funding, talent cultivation, and cultural product development have been established to invigorate cultural innovation [3]. Group 2: Cultural Expression and Heritage - Efforts are being made to reinterpret and present Shandong's rich cultural resources, including the establishment of a database for Shandong cultural genes [3]. - The province has launched various cultural heritage initiatives, including the Dawangkou National Archaeological Park and themed tourism routes, enhancing the visitor experience [3]. - The total number of national museums in Shandong has reached 189, the highest in the country, with an average of 5,000 exhibitions held annually during the "14th Five-Year Plan" [3]. Group 3: New Product Development - The "Good Guest Shandong. Qilu No. 1" tourist train has been launched, offering affordable travel packages that combine train tickets, scenic spots, and hotel discounts [4]. - New maritime tourism products have been developed, including five new routes and over 300 promotional policies to attract visitors [4]. - The "Art Village Construction" initiative collaborates with art institutions to enhance rural cultural experiences and has organized over 500 themed events [4]. Group 4: Operational Mechanisms - A new incentive mechanism for cultural product development has been established, promoting a revenue-sharing model that encourages market-driven transformation of cultural resources [5]. - The "Qi Baishi in Shandong" project has led to the development of over 90 series and nearly 400 cultural products, significantly boosting sales in local museums [5]. - From January to October, sales figures for cultural products in various museums have shown substantial growth, with Qingzhou Museum achieving sales of 31.69 million yuan, a 44.6% increase year-on-year [5].