友成基金会“香橙妈妈守艺计划”非遗焕新创变营圆满举行

Core Insights - The "Orange Mom Craft Heritage Renewal Program" launched by the Youcheng Foundation aims to transform traditional intangible cultural heritage (ICH) crafts into viable commercial projects, bridging the gap between tradition and market demand [1][29] - The program emphasizes the empowerment of female inheritors, showcasing their skills in a modern context and highlighting the commercial potential of ICH [1][29] Group 1: Event Overview - The program commenced on December 10, 2025, in Chengdu, gathering 18 ICH beneficiaries from 12 provinces and cities across 18 districts and counties [1] - Traditional crafts such as carving, embroidery, paper-cutting, wax dyeing, fish lanterns, and ancient pottery are being revitalized as tangible commercial products [1][29] Group 2: Innovative Techniques and Products - Various ICH inheritors showcased their unique skills, such as Guo Shuang's birch bark carving that integrates the hunting culture of the Ewenki people, and the "Earth Mongoose" series that combines Tibetan traditional patterns with modern design, achieving over 5,000 sales [2][31] - The integration of AI and digital technology is being explored, with projects like a digital embroidery museum and interactive smart weaving toys, enhancing the visibility and appeal of traditional crafts [4][33] Group 3: Collaborative Design Efforts - A five-day collaborative design workshop involved designers and artisans working together to create new products that merge traditional techniques with contemporary aesthetics [5][31] - Designers like Xue Ying are applying systematic business logic to help artisans refine their product features and enhance marketability [7][35] Group 4: Expert Feedback and Market Engagement - The program included expert evaluations from notable figures in design and cultural studies, emphasizing the need for a balance between preserving tradition and embracing modern innovation [25][53] - Over 50 brands and media representatives attended the event, with several brands expressing interest in collaboration to further develop and market the innovative products created during the program [27][55] Group 5: Cultural Significance and Future Directions - The initiative underscores the importance of human elements in ICH, aiming to empower artisans and connect past traditions with future markets [29][57] - The program seeks to establish a sustainable model for ICH by fostering a symbiotic relationship between artisans, designers, and market demands, ensuring the longevity and relevance of traditional crafts in contemporary society [29][57]