政策 + 需求双驱动 燕教授解锁轻养生新方式

Core Insights - The health consumption market is undergoing a structural upgrade driven by policies like the "Healthy China Action" plan, with a focus on convenient and scientifically-backed health solutions [1][3] - The market for light health products is projected to exceed 100 billion yuan by 2025, with brands like Yan Professor leading the way by addressing urban consumers' fragmented health needs [1][3] Industry Trends - The rise of light health consumption reflects a shift in national health awareness from "treating illness" to "preventing illness," driven by the fast-paced lifestyle of urban professionals [3] - Over 90% of urban workers face health issues related to sedentary lifestyles and poor sleep, with 47% of young people developing stable light health consumption habits, spending between 1,000 to 5,000 yuan annually on health products [3][5] - The light health market is characterized by three main features: policy support, demand segmentation, and scenario penetration, with government initiatives promoting the development of convenient health products [3][8] Company Strategy - Yan Professor has developed targeted dietary solutions to address urban consumers' reliance on takeout and unhealthy eating habits, positioning itself as a "dietary burden reduction tool" [5][6] - The brand offers products like Pre-Qian Drink, which utilizes patented technology to balance bodily fluids and alleviate discomfort from heavy meals, and Qian Jiao Control Candy, which helps manage calorie intake without strict dieting [5][6] - Yan Professor also addresses emotional and sleep issues prevalent among urban high-sensitivity individuals, with products like Lutein Ester An An Drink designed to improve sleep quality and Flash Collagen Peptide Drink for skin recovery after late nights [6][8] Market Outlook - The brand's commitment to simplifying health processes and aligning with consumer needs positions it well for continued growth in the light health sector, supported by ongoing policy initiatives and evolving consumer demands [8] - Industry experts predict sustained growth in the light health market, with Yan Professor poised to lead through its deep market insights, robust patent technology, and comprehensive product offerings [8]