“存款搬家”趋势还在，11月银行理财规模再创新高

Core Viewpoint - The bank wealth management market continues to grow, reaching a record high of approximately 34 trillion yuan by the end of November, driven by a low interest rate environment and seasonal factors [1][2]. Group 1: Market Growth - As of the end of November, the total bank wealth management scale reached about 34 trillion yuan, an increase of approximately 0.35 trillion yuan from the end of October [2]. - November is historically a month of growth for wealth management products, with an average increase of about 0.37 trillion yuan in November for 2023 and 2024 [2]. - The "deposit migration" effect, driven by declining deposit rates, has significantly influenced the growth of wealth management products [2][5]. Group 2: Product Performance - The performance of wealth management products showed some differentiation in November, with pure fixed-income products remaining stable while "fixed-income+" products benefited from a temporary recovery in the equity market [3]. - The average performance benchmark for open-ended products was 2.15%, down 0.02 percentage points, while closed-end products had an average benchmark of 2.37%, also down 0.02 percentage points [3]. - Cash management product yields continued to decline, with a near 7-day annualized yield of approximately 1.25%, reflecting ongoing downward pressure [3][6]. Group 3: Future Outlook - Despite the approaching year-end, the market outlook for the growth of wealth management scale remains optimistic, with expectations of a slight recovery in early January [5][6]. - The long-term expansion logic of the wealth management market remains unchanged, with "deposit migration" being a key driving force [5][6]. - "Fixed-income+" wealth management products are seen as a crucial area for future growth, with potential for diversification into themes like retirement and green finance [6].