让非遗从 “展品” 到 “爆品”，解锁传统手艺的商业新生——友成基金会“香橙妈妈守艺计划”非遗焕新创变营圆满举行

Core Insights - The "Orange Mom Craft Heritage Renewal Program" aims to transform traditional intangible cultural heritage (ICH) into viable commercial projects, bridging the gap between tradition and market demand [1] - The event showcases the innovative vitality and diverse charm of ICH through the participation of artisans from various regions, highlighting successful examples of integrating traditional crafts with modern design [3][4] - The collaboration between designers and artisans during the event facilitates the transition from skill preservation to product commercialization, enhancing the marketability of ICH [5][6] Group 1: Event Overview - The program gathered 18 ICH beneficiaries from 12 provinces and cities, focusing on making traditional crafts like carving, embroidery, and pottery commercially viable [1] - The event featured a variety of traditional crafts, including birch bark carving and Tibetan clothing, demonstrating the potential for these crafts to reach broader markets [3] Group 2: Technological Integration - The use of AI and digital technology is highlighted, with projects like a digital embroidery museum and AI-driven interactive weaving toys, showcasing how technology can revitalize traditional crafts [4] - Artisans are adapting their crafts to modern aesthetics, such as creating contemporary bags and clothing from traditional patterns, leading to significant sales [4] Group 3: Collaborative Design Process - Designers collaborated with artisans in a five-day intensive workshop to create new product designs that merge traditional techniques with modern aesthetics, resulting in innovative prototypes [5][6] - The design process emphasized the importance of storytelling and cultural expression in product development, aiming to attract younger consumers [9][10] Group 4: Expert Feedback and Market Opportunities - Experts provided feedback on the designs, emphasizing the need for a balance between preserving cultural authenticity and modern innovation in ICH products [9][10] - Over 50 brands and media representatives attended the event, expressing interest in collaborating with designers and artisans to further develop and market ICH products [11]