2025网络文学出海报告：拉美市场崛起 全球市场格局重塑

Market Overview - In 2024, the revenue scale of China's online literature market is projected to reach 49.55 billion yuan, representing a year-on-year growth of 29.37%, marking the third consecutive year of accelerated growth [1][3] - The overseas market revenue is expected to be 4.815 billion yuan in the same year, with a year-on-year increase of 10.68%, indicating steady growth [1][3] Content Ecosystem - By the end of 2024, the cumulative number of Chinese online literature works is estimated to reach approximately 42.1 million, indicating a solid creative foundation [1][3] - As of October 31, 2025, WebNovel (Qidian International) is expected to have nearly 400 million global cumulative active users, nurturing around 530,000 writers and over 820,000 original works, with a total work volume increasing by 20% year-on-year [1][3] Market Dynamics - A significant highlight of this year is the profound change in market structure, with a truly global and multi-polar growth market emerging [4] - The rise of Latin America has reshaped the market landscape, traditionally dominated by North America and Eurasia, with nine out of the top ten countries in terms of WebNovel's global monthly active user growth being Latin American countries [4] - Brazil leads the market with a staggering 779% growth in monthly active users, moving up five places in user access rankings, alongside the United States and India, which occupy the top three positions globally [4] Translation and Global Reach - By 2025, AI translation is expected to achieve large-scale application, facilitating the global reach of Chinese online literature [2][4] - The total number of translated works for overseas markets is projected to exceed 13,600, with several languages experiencing exponential growth, reaching 3.5 times the previous year's scale [2][4] - Notable growth rates include Indonesian at 349%, Spanish at 336%, and Portuguese at 278%, with Thai, Korean, Filipino, and Turkish also achieving significant breakthroughs, including 898 translated works in Thai alone [2][4]