AIG Becomes Largest Shareholder and Strategic Partner of Salford City FC in Landmark Multi-Year Agreement

Core Insights - AIG has become the largest shareholder and long-term strategic partner of Salford City FC, with a new multi-year commercial partnership extending through the 2029/2030 season [1][2] - The partnership signifies AIG's commitment to Salford City FC's vision and growth trajectory, marking a significant evolution in their involvement [2][3] - AIG's investment will encompass various areas including football operations, generative artificial intelligence, infrastructure development, and community initiatives [3][4] Partnership Details - The agreement builds on AIG's previous announcement as a strategic investor and the first Fortune 500 company to take an ownership stake in a League Two EFL club [2] - AIG will gain extensive brand visibility both on and off the pitch, with further activations planned for the 2026/2027 season [2][3] - The partnership reflects a shared commitment to innovation, leadership, and sustainable progress, marking a milestone in Salford City FC's evolution [3] Community and Women's Sports - Both organizations are committed to the growth of women's sports and will explore strategic opportunities to collaborate in women's football [4] - AIG's leadership in supporting women in business, sports, and society aligns with Salford City FC's values [4] Leadership Statements - Salford City FC Co-Chairman Declan Kelly emphasized AIG's commitment as rooted in shared values and a clear understanding of organizational growth [5] - Co-Owners Sir David Beckham and Gary Neville expressed gratitude for AIG's partnership, highlighting its meaningful impact on the Salford City community [5][6] - AIG Chairman and CEO Peter Zaffino noted the alignment of values between AIG and Salford City FC, emphasizing the importance of their partnership [5][6]