Lufthansa looks to US flyers opting for premium to boost sales

Core Insights - Lufthansa is planning to expand its transatlantic flights to leverage strong demand in key U.S. markets [1] - The company will also promote its new premium seating options as part of this expansion strategy [1] Company Strategy - The CEO of Lufthansa, Carsten Spohr, indicated that the expansion is a direct response to robust market demand [1] - The focus on premium seating suggests a strategy to enhance customer experience and potentially increase revenue per passenger [1]