陕西旅游启动发行 以“演艺+索道”双引擎打造资本市场新名片

Core Viewpoint - Shaanxi Tourism has received approval for its initial public offering (IPO) and is set to list on the Shanghai Stock Exchange, marking a significant milestone in its development and contributing to the A-share market as a high-growth blue-chip company [1][2]. Group 1: Company Overview - Shaanxi Tourism is a comprehensive cultural tourism operator engaged in tourism performances, cable cars, and dining, aligning well with the characteristics of a blue-chip company [2]. - The company is expected to achieve revenues of 1.088 billion RMB, 1.263 billion RMB, and 516 million RMB for the years 2023, 2024, and the first half of 2025, respectively, with net profits of 427 million RMB, 512 million RMB, and 204 million RMB, indicating strong profitability and long-term competitiveness [2]. Group 2: Key Assets - The cultural performance "Chang Hen Ge" is a significant asset for Shaanxi Tourism, having operated for over 18 years and attracting millions of viewers, establishing itself as a hallmark of Chinese tourism performances [3]. - The "Chang Hen Ge" performance has maintained a high gross margin and strong cash flow, serving as a reliable revenue source for the company [3]. Group 3: Growth Drivers - The Huashan West Peak Cableway is another core growth driver, characterized by its unique construction and high demand, contributing to stable profits and cash flow for the company [4]. - The cableway's operational data shows a consistently high usage rate, especially during peak seasons, enhancing the overall visitor experience at the Huashan scenic area [4]. Group 4: Future Plans - The IPO proceeds will be used for acquiring stakes in key subsidiaries and developing new projects, which will enhance profit margins and expand the company's national footprint [6]. - The strategic plan includes accelerating nationwide expansion and improving service quality, positioning Shaanxi Tourism as a leading player in the cultural tourism sector [6].