2025/2026河北承德冰雪温泉旅游季正式启动，打造“行走的启动仪式”全域联动点燃冬日文旅热潮

Core Insights - The 2025/2026 Hebei Chengde Ice and Snow Hot Spring Tourism Season was launched in an innovative manner using the "Starlight Yan Zhao" themed train, marking a departure from traditional event formats [1][2][17] - The event emphasizes a "mobile scene + immersive experience" approach, connecting cultural memories, ecological realities, and winter tourism products across the Beijing-Tianjin-Hebei region [2][11] Group 1: Event Format and Experience - The launch ceremony utilized a "mobile + immersive" format, extending beyond fixed venues to the railway lines connecting Beijing, Chengde, and Saihanba, creating a unique cultural and tourism experience [2][3] - The train journey featured themed carriages showcasing winter tourism attractions and local delicacies, enhancing the cultural atmosphere [8][11] Group 2: Cultural Integration and Activities - The event integrated the Saihanba spirit, film culture, and high-quality winter tourism resources through various interactive formats such as micro-variety shows, live performances, and food experiences [3][11] - Notable figures, including director Guo Jingyu and the cast of "The Most Beautiful Youth," participated in the journey, engaging with passengers and sharing stories of ecological development [7][11] Group 3: Promotion of Tourism Resources - The train served as a mobile cultural exhibition and promotional platform, showcasing 26 key activities and 5 premium thematic routes related to ice sports, hot spring wellness, and folk experiences [11][12] - Upon arrival at the final destination, guests participated in immersive cultural activities that highlighted the region's ecological heritage and tourism offerings [15][17] Group 4: Future Tourism Strategy - Chengde aims to position itself as a year-round tourism destination with a focus on health and wellness, launching a series of activities and routes that cater to diverse tourist interests [17][19] - The initiative reflects a commitment to high-quality development in tourism, promoting the transformation of ecological resources into economic benefits [19]