lululemon to Expand International Presence in 2026 with Stores to Open in Six New Markets

Core Insights - lululemon plans to expand its international presence in 2026 by entering six new markets, which is a record for the brand in a single year, through franchise partnerships [1][4] - The new markets include Greece, Austria, Poland, Hungary, Romania, and India, with the latter being facilitated through a partnership with Tata CLiQ [1][3] - The expansion aligns with lululemon's growth strategy, which emphasizes market expansion as a key pillar, building on its existing presence in over 30 markets globally [6] Market Expansion - The brand will offer its full range of products online in the new European markets through lululemon.eu, while Indian consumers will access products via Tata CLiQ Luxury and Tata CLiQ Fashion [3] - The entry into these markets follows recent openings in Italy, Denmark, Turkey, and Belgium, showcasing the effectiveness of the franchise model [6] - Preparations for the new market entries will continue into the next year, with further details on store locations and community activations expected to be shared in 2026 [6] Community Engagement - lululemon emphasizes a community-first model, deepening connections with guests through an ambassador network and local events that promote movement and wellbeing [5] - This approach reflects the brand's commitment to holistic physical, mental, and social wellbeing, which will be central to its market entry strategy in 2026 [5]