lululemon to Expand International Presence in 2026 with Stores to Open in Six New Markets

Core Insights - lululemon plans to expand its international presence in 2026 by entering six new markets, which is a record for the brand in a single year, through franchise partnerships [1][4] - The new markets include Greece, Austria, Poland, Hungary, Romania, and India, with the latter being facilitated through a partnership with Tata CLiQ [1][3] International Expansion - The expansion is part of lululemon's growth strategy, which currently includes a presence in over 30 markets globally, with recent entries into Italy, Denmark, Turkey, and Belgium [6] - The company aims to deepen its connection with consumers through community events and an ambassador network, emphasizing a holistic approach to wellbeing [5][6] Product Accessibility - Customers in the new markets will have access to lululemon's full range of products online via lululemon.eu, while Indian consumers can shop through Tata CLiQ Luxury and Tata CLiQ Fashion [3][6] - The brand's offerings are designed to support various activities, including yoga, running, training, tennis, and golf [2][6]