山海联动，肇庆土特产“出圈”更出彩

Core Viewpoint - The event highlights the integration of local specialties from the Guangdong-Hong Kong-Macao Greater Bay Area and the Southwest region, showcasing the potential for regional collaboration and economic development through cultural and agricultural products [2][24]. Group 1: Event Overview - The 2025 Greater Bay Area - Southwest Specialty Products Expo was held in Zhaoqing, featuring over a thousand varieties of local products and cultural creations from the region [3][4]. - The expo included various activities such as mountain and sea tours, youth performances, and immersive theater, catering to the culinary and shopping needs of visitors [4][5]. Group 2: Economic and Cultural Significance - Local specialties serve as a vibrant carrier of regional culture and are crucial for promoting county-level economic development [7]. - The expo effectively leveraged Zhaoqing's role as a gateway to the Southwest, showcasing the complementary advantages of the Greater Bay Area's fresh seafood and the Southwest's mountain delicacies [8][9]. Group 3: Industry Upgrades - The core strategy for local specialties to "go out" lies in industrial upgrades, addressing challenges such as short supply chains and low added value [12]. - The expo demonstrated significant signs of industrial upgrades, with local products transitioning from primary agricultural goods to high-value items through deep processing and brand development [13][14]. Group 4: Integration of Agriculture and Culture - The event expanded the market for local specialties by integrating agricultural products with cultural tourism, allowing local goods to become part of broader lifestyle experiences [20][21]. - By merging scenic beauty, intangible cultural heritage, and interactive experiences, local specialties evolved from mere products to cultural carriers that enhance consumer engagement [22][23]. Group 5: Regional Collaboration - The expo established a bridge for regional collaborative development, utilizing the Greater Bay Area's capital and technology alongside the Southwest's ecological resources [24][25]. - The event adopted a "government-led, enterprise-operated" model to facilitate cross-regional flow of production factors, ensuring stable sales for mountain products and meeting consumer demands in the Greater Bay Area [26][27]. Group 6: Future Directions - The success of the expo underscores the importance of maintaining ecological integrity, exploring cultural depth, and innovating to extend supply chains and enhance value chains [30]. - Continuous efforts in integrating agriculture, culture, and consumption are essential for local specialties to become a key driver of rural revitalization and regional coordination [31][33].