梦饷科技郭馨宇：私域已成为品牌突破增长瓶颈的关键赛道

Core Insights - DreamX Technology emphasizes the importance of private domain e-commerce as a key growth avenue in the current market environment, where public traffic growth has peaked and customer acquisition costs remain high [1][2] - The company identifies four core development directions for the upcoming year, focusing on product quality, content enhancement, AI empowerment, and expanding an open ecosystem [1] Group 1: Private Domain E-commerce - Private domain e-commerce is seen as crucial for brands to overcome growth bottlenecks and achieve long-term user asset retention and operational efficiency [1] - Unique advantages of private domain e-commerce include low-cost customer acquisition, high-value user asset retention, precise content monetization, and building long-term user trust [1] Group 2: Development Directions - The company plans to prioritize "quality products" by upgrading its supply chain and differentiating its product strategy [1] - Content enhancement will be driven by launching a "news" column and iterating private domain live streaming tools to strengthen content marketing capabilities [1] - AI will be leveraged to build an intelligent platform that optimizes operational efficiency across the entire supply chain [1] - The company aims to expand its ecosystem by connecting with diverse online and offline partners to co-create a "winning ecosystem" [1][2] Group 3: B2R Model and AI Integration - DreamX Technology will continue to leverage its B2R (Business to Retailer) model, utilizing AI technology and private domain operational capabilities to empower merchants across the entire supply chain from product selection to user engagement [2] - The focus will be on precise audience management, creating popular products, and providing strategic support to explore niche market potential and adapt to changing consumer trends [2]