深入推进文旅融合高质量发展，山东文旅“十四五”成绩单来了

Core Viewpoint - Shandong Province is advancing the integration of culture and tourism during the 14th Five-Year Plan period, achieving high-quality development and completing various objectives successfully [1] Group 1: Cultural and Artistic Development - Over the past five years, Shandong has focused on reform and excellence in artistic creation, producing an average of over 40 large-scale and 100 small-scale performances annually, enhancing the "Good Drama Shandong" brand [2] - Notable works include the national award-winning ethnic opera "Yimeng Mountain," which has been performed over 300 times, and the drama "Smoke and Fire in the World," which won the 18th Wenhua Award [2] - The province has supported 150 national art fund projects with over 87 million yuan in funding, promoting cultural tourism through high-quality performances [2] Group 2: Public Cultural Services - Shandong has established a comprehensive public cultural service network, achieving near-total coverage with 1821 cultural service centers across towns and over 64,000 in villages [3] - The number of national first-class libraries increased from 79 to 128, and first-class cultural centers rose from 105 to 133, maintaining the top position in the country [3] - The development of smart libraries and public cultural cloud services has improved access to cultural services for the public [3] Group 3: Tourism Industry Development - The province has hosted high-quality development conferences for the cultural tourism industry, enhancing the structure and efficiency of the sector [4] - From January to October, Shandong welcomed 860 million domestic and international tourists, a 10.5% increase year-on-year, generating a total tourism revenue of 1,066.57 billion yuan, up 11.2% [4] - Innovative tourism products and events, such as the "Good Guest Shandong" culinary competition, have engaged over 100 million participants and generated over 1.3 billion yuan in consumption [4] Group 4: Cultural Heritage Protection - Shandong has made significant strides in cultural heritage protection, discovering over 14,000 new sites during the fourth national cultural relics census [5] - The province has established over 2600 intangible cultural heritage workshops, with more than 1.2 million related businesses and a total annual output value of 160 billion yuan [5] - The production of traditional crafts, such as the export of Linyi willow weaving reaching 1.6 billion yuan, highlights the province's commitment to cultural preservation [5] Group 5: Cultural Influence and International Promotion - Shandong has enhanced its cultural influence through initiatives like the International Confucius Cultural Festival and the Nanshan World Civilization Forum [6] - The province received 1.387 million inbound tourists from January to October, a 47.3% increase, generating 930 million USD in tourism revenue, up 50.1% [7] - Promotional activities in countries like Italy and Malaysia have further elevated the global reputation of Shandong's cultural offerings [7]