“十四五”以来，山东累计实施省级重点文旅项目超千个

Core Insights - The Shandong provincial government is focusing on high-quality development in the cultural and tourism sectors during the 14th Five-Year Plan period, emphasizing the integration of these industries to enhance overall strength and consumption [1] Group 1: Industry Growth and Performance - By the end of 2024, Shandong is expected to have 3,896 cultural enterprises, an increase of 1,114 from 2021, with total revenue reaching 7,663 billion yuan, a 24.5% growth since 2021 [1] - The province has seen a significant enhancement in industry clustering and capacity, with strategic pillar industries demonstrating increased effectiveness [1] Group 2: Financial Support and Project Implementation - Over 1,000 key cultural and tourism projects have been implemented since the beginning of the 14th Five-Year Plan, with an investment of approximately 2,400 billion yuan, driving product innovation and upgrading [2] - The "financial + cultural tourism" cooperation mechanism has been established, with the total loan balance for the cultural tourism industry exceeding 2,740 billion yuan by the end of 2024, benefiting 79,000 market entities, representing growth of about 61.2% and 111.2% since 2021 [2] Group 3: Consumer Engagement and New Business Models - A comprehensive initiative to enhance cultural tourism consumption has been launched, resulting in over 10,000 promotional events annually and direct consumption stimulation exceeding 600 billion yuan [3] - New business models and scenarios, such as "Good Guest Shandong · Qilu No. 1" and "Peninsula No. 1," have been introduced, gaining popularity among tourists [3] Group 4: Policy Framework and Future Directions - The provincial government has issued several key policy documents to support the deep integration of culture and tourism, covering planning, financial support, land security, and market regulation [3] - Future strategies will focus on strengthening market entities, enhancing project-driven strategies, and fostering new business models and scenarios to ensure sustainable development in the cultural tourism sector [4]