探访北纬31度高山滑雪场 冷冰雪撬动热经济一线观察

Core Viewpoint - The 20th Shennongjia Ice and Snow Season has officially launched, showcasing the region's potential for winter tourism and the development of the ice and snow economy, driven by various promotional measures and unique experiences [1][3]. Group 1: Economic Impact - Shennongjia's winter tourist numbers have seen double-digit growth for three consecutive years, with 589,000 visitors recorded last year during the ice and snow season, representing a 59.3% year-on-year increase [3]. - The development of the ice and snow economy has transformed Shennongjia from a summer tourism destination into a winter hotspot, breaking seasonal tourism limitations [3]. - The surrounding areas are experiencing growth in dining, accommodation, and related services, driven by the popularity of the ski resort [3]. Group 2: Infrastructure and Investment - The Shennongjia International Ski Resort plans to invest nearly 500 million yuan for upgrades next year, including the construction of a comprehensive service hall and extending ski trails to enhance visitor experience [3][5]. - The average length of ski trails is expected to exceed one kilometer, promoting an immersive skiing experience [3]. Group 3: Industry Trends - The rise of the ice and snow economy in southern China is part of a broader trend, with the ice and snow industry projected to exceed one trillion yuan by 2025 [5]. - The region is focusing on high-standard upgrades to ski resorts to attract international events and professional athletes, thereby enhancing its appeal to skiing enthusiasts [5]. - Continued innovation in ice and snow festival activities and the "ice and snow +" model aims to extend visitor stays and increase overall consumption levels [5].