“十四五”期间，临沂市非遗类产品销售额突破320亿元

Core Viewpoint - The city of Linyi has successfully integrated intangible cultural heritage (ICH) with various industries, achieving significant economic benefits and cultural promotion, with ICH product sales exceeding 32 billion yuan during the 14th Five-Year Plan period [1][2]. Group 1: Economic Impact - The sales of ICH products in Linyi have surpassed 32 billion yuan, demonstrating a strong economic impact from the integration of ICH with industries such as tourism and e-commerce [1]. - The ICH industry has created 300,000 job opportunities, contributing to rural revitalization and economic transformation [1]. Group 2: Cultural Integration and Promotion - Linyi has been recognized for its innovative approaches to ICH, with multiple awards and recognitions, including the sixth Shandong Cultural Innovation Award for its "ICH + Industry" model [1]. - The city has developed various ICH tourism experiences, including performances and hands-on activities at popular tourist sites, enhancing the cultural tourism experience [2]. Group 3: Sales and Marketing Strategies - Linyi has expanded sales channels for ICH products by establishing online platforms and encouraging local enterprises to join major e-commerce sites like Douyin, Taobao, and JD.com [2]. - The city has organized events such as ICH fairs and shopping festivals to promote ICH products, breaking geographical limitations [2]. Group 4: Public Engagement and Awareness - Linyi has hosted numerous events to raise awareness of ICH, including the "Craftsmanship Builds Dreams" Spring Festival Gala and various cultural heritage exhibitions, engaging over 3 million participants [3]. - The city has showcased its ICH projects internationally, enhancing its visibility and cultural influence in countries like South Korea, Serbia, and Italy [3].