CHIPOTLE UNVEILS ITS FIRST-EVER HIGH PROTEIN MENU FEATURING A NEW SNACK-READY HIGH PROTEIN CUP

Core Insights - Chipotle Mexican Grill is launching its first-ever High Protein Menu in the U.S. and Canada on December 23, 2025, featuring items with protein content ranging from 15 to 81 grams [1][4]. Group 1: Menu Details - The High Protein Menu includes a High Protein Cup with 32 grams of protein, designed to meet consumer demand for quick, protein-rich snacks [1][4]. - The menu features various items such as the Double High Protein Bowl (81g protein), High Protein-High Fiber Bowl (46g protein), and High Protein-Low Calorie Salad (36g protein) [5]. - Prices for menu items start at $3.50 for a Single Chicken Taco, with the national weighted average price for a High Protein Cup at $3.82 [2][4]. Group 2: Market Trends - A high protein diet has been the leading diet pattern in the U.S. for three consecutive years, with 70% of Americans prioritizing protein intake [3]. - Over one-third of Americans have increased their protein consumption in the past year, indicating a growing trend towards protein-focused diets [3]. Group 3: Brand Strategy - Chipotle aims to cater to athletes and health-conscious consumers by offering customizable, protein-rich meals that align with diverse dietary goals [6][7]. - The brand is collaborating with creators to showcase their favorite high-protein meals on the menu, enhancing engagement with its customer base [6][10].