Gen Digital CEO on rising role of AI in data breaches

Consumer Impact - Cyber breaches and hacks are projected to cost consumers approximately 15 billion dollars in 2023, highlighting significant financial implications for individuals [1] - The rise of AI is expected to blur the lines between reality and fake, necessitating human verification for consumers to navigate the digital landscape [2] - A total of 140,000 AI-powered fake e-commerce websites have been blocked, indicating a growing threat to consumer financial security [2] Enterprise Challenges - Major enterprises, including Amazon and Capital One, are facing an increase in cyber attacks that are becoming more sophisticated and systematic, particularly in relation to AI and supply chain vulnerabilities [4] - The common risk factor for both consumers and enterprises is identity, which is increasingly targeted by attackers using AI to create personalized attacks [5] Cybersecurity Trends - Platformization is a notable trend among cybersecurity companies, as they seek to combine various services to address the dynamic threat landscape [6] - Companies are diversifying their vendors and solutions to mitigate risks associated with service outages, as seen with recent incidents involving Crowdstrike and AWS [7] Risk Management - The biggest risk for consumers stems from data breaches within enterprise environments, which can lead to the theft of personal data and the creation of fake identities by bad actors [11] - Companies are leveraging AI to predict risks and manage digital footprints, while also offering insurance and restoration services in the event of a breach [13][14]