用激励“双创”的思路促进全民阅读

Core Viewpoint - The implementation of the "National Reading Promotion Regulations" on February 1 aims to enhance the importance of reading in the context of the AI era, emphasizing the need for individuals to develop cognitive skills through reading [1] Group 1: Promotion of Reading - To effectively promote reading, it is essential to increase the availability of quality books and encourage experts from various fields to create content for the public [2] - The current book market exhibits a "Matthew Effect," where a few bestsellers dominate sales, while many lesser-known books struggle to gain traction [2] - Establishing a comprehensive book evaluation system and providing adequate budgets for libraries to purchase new and quality books can ensure a minimum sales volume for lesser-known titles, thus supporting authors [2] Group 2: Incentives for Writers - Writing should be viewed as a form of innovation and entrepreneurship, with potential tax incentives such as personal income tax reductions on royalties and manuscript fees to attract talented creators [3] - Cash rewards for authors, similar to those offered by organizations like the Financial Times, can provide direct support and increase the visibility of books [3] Group 3: Demand Creation - Promoting reading involves competing for public attention in an "attention economy," where distractions from short videos and games are prevalent [4] - The government can subsidize organizations or individuals that foster public reading habits, such as physical bookstores and reading clubs, to create sustainable communities around reading [4] Group 4: Community Involvement - Broad societal participation is crucial for promoting national reading, with suggestions for tax deductions for book purchases and support for bookstores to encourage contributions from the public [5] - Creating more experiential opportunities for the public to understand the value and joy of reading is essential for fostering a reading culture [5]