河北承德冰雪温泉旅游季正式启动

Core Viewpoint - The 2025/2026 Hebei Chengde Ice and Snow Hot Spring Tourism Season was launched in an innovative manner, utilizing a mobile and immersive approach to promote winter tourism in the region [1][3]. Group 1: Event Overview - The launch event featured the "Starry · Yanzhao" themed train, connecting Beijing, Chengde, and Saihanba, and aimed to create a unique cultural and ecological tourism experience [1][3]. - The core concept of the event was "overall planning + mobile scenes + immersive experience," integrating various cultural and tourism resources [3][5]. Group 2: Activities and Attractions - The train served as a moving cultural exhibition, showcasing iconic local attractions and culinary experiences, enhancing the travel atmosphere [5]. - A total of 26 key activities and 5 themed routes were promoted, covering ice sports, hot spring wellness, folk experiences, and educational travel [5][8]. Group 3: Cultural Presentation - Upon arrival at Longhua Station, a cultural display highlighted the tourism season's key activities, featuring traditional performances and local beverages [6]. - The event emphasized the integration of ecological resources with modern lifestyles, showcasing the "wellness travel" concept through local specialties [6]. Group 4: Immersive Experience - The final destination was the "Beijing-Tianjin-Hebei Arctic Village Snow Town," where guests engaged in immersive storytelling and labor scene recreations, honoring the spirit of Saihanba [8]. - This winter, Chengde will focus on its positioning as a wellness destination, offering diverse activities and experiences for visitors [8].