Zheng Quan Ri Bao Wang·2025-12-18 13:41Core Insights - The forum "AI + Games" held by Huoshan Engine highlighted the integration of AI technology in the gaming industry, with a focus on user experience enhancement and collaboration opportunities [1][4] - The company aims to leverage AI capabilities to achieve operational efficiency, research and development collaboration, and product experience improvements by 2025 [2][4] Company Strategy - The company has adopted a dual-driven strategy of "overseas premium publishing + self-research," utilizing AI technology to empower the entire gaming value chain and establish a robust growth model [1][2] - AI is viewed not just as a cost-reduction tool but as a catalyst for enhancing emotional connections with players and deepening immersive gaming experiences [1][2] AI Implementation - In the overseas premium game publishing sector, AI technology has become a core engine for improving operational efficiency, with tools like the "Fengsheng" player voice analysis system providing valuable insights for localization and content iteration [2][3] - The self-developed game "Kara Bichu" has integrated AI in two key areas: AI Bots for player support during matches and AI companionship for character development, significantly enhancing player engagement and interaction [3][4] Financial Performance - The company's mid-2025 financial report indicated a 68.2% year-on-year decrease in R&D expenses, with AI code assistants improving R&D efficiency by over 30% and contributing to a 24% increase in positive reviews for "Kara Bichu" on Steam [3] Future Outlook - The company plans to focus on upgrading user experiences and expanding the AI companionship system for the "Kara Bichu" IP, aiming for personalized interactions and continuous evolution of AI characters [4] - The company anticipates that AI will unlock a second growth curve for the gaming industry, collaborating with partners to explore the limitless potential of "AI + Games" [4]