两岸共探文博IP“出圈”密码：“与文物相见，不如与故事重逢”

Core Insights - Museums are increasingly popular among young people, leveraging digital technology and cultural products to drive new trends in consumerism [1][3] - The 2025 Cross-Strait Entrepreneurs Summit held in Nanjing focused on topics such as digital empowerment of cultural heritage IP, cross-industry integration, and collaboration between the two sides of the Taiwan Strait [1][3] Group 1: Digital Empowerment and Cultural Innovation - The use of innovative methods to "awaken" ancient artifacts is essential for creating emotional connections with younger audiences [3] - Shanxi Museum has established a cultural product company to explore the "Jin Soul" theme, creating a pyramid-shaped product IP matrix that includes basic cultural products, themed series, and top-tier popular items [3] - The museum tracks social and cultural trends to develop products that resonate emotionally with consumers, such as plush toys inspired by local napping habits [3] Group 2: Cross-Strait Cultural Collaboration - The forum emphasized the importance of reinterpreting cultural heritage for contemporary audiences, rather than merely making artifacts appear youthful [5] - Taipei Palace Museum's designer highlighted the need for innovative design to translate ancient cultural symbols into modern expressions, exemplified by popular products like tape and fridge magnets [5][6] - The "Big Dream: Dream of the Red Chamber" immersive project in Nanjing represents a successful integration of literature, digital art, and physical space, attracting significant youth engagement [6][7] Group 3: Cultural Brand Development - The collaboration between cultural institutions, such as the partnership between Wang Wang Group and Beijing Temple of Heaven, showcases successful cross-industry cultural initiatives [9] - The emotional and historical connections between cultural artifacts from both sides of the Taiwan Strait are emphasized as a foundation for deeper collaboration [10][11] - The forum has facilitated partnerships among over 30 museums and 200 cultural enterprises, enhancing cultural exchanges and creating a platform for youth development [11][12]