iHeartMedia and Viant Partner to Unlock Addressable Audio at Scale

Share IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI- powered programmatic advertising, today announced a strategic integration with iHeartMedia, the No. 1 audio company in the U.S. and the No. 1 podcast publisher globally according to Podtrac, to deliver enhanced addressability, measurement, and programmatic innovation across podcasts, streaming and broadcast radio. "By combining iHeartMedia's unmatched scale with Viant's AI-powered platform, we're unlocking th ...