iHeartMedia and Viant Partner to Unlock Addressable Audio at Scale

Core Insights - Viant Technology Inc. has announced a strategic integration with iHeartMedia to enhance addressability, measurement, and programmatic innovation across various audio platforms including podcasts, streaming, and broadcast radio [1][4] Group 1: Partnership Details - The partnership combines iHeartMedia's extensive audio inventory with Viant's AI-powered platform, allowing advertisers to run addressable campaigns across iHeartMedia's audio network [2][4] - This integration includes access to iHeartMedia's podcast catalog, streaming audio, and broadcast radio, providing advertisers with greater precision, transparency, and performance [2][4] Group 2: Industry Impact - The collaboration marks a significant milestone for the programmatic advertising industry by integrating OTA broadcast radio into Viant's platform for the first time, showcasing the complementary nature of radio and podcasts in modern audio strategies [3] - The partnership aims to enhance audio advertising performance while delivering more relevant experiences for listeners, unifying the power of audio under a scalable, data-driven solution [4] Group 3: Company Background - Viant Technology Inc. is recognized as a leader in CTV and AI-powered programmatic advertising, focusing on innovation in digital marketing [5] - The company has received multiple awards for its AI-powered advertising solutions and is dedicated to building fully autonomous advertising solutions through its ViantAI platform [5]