Lionsgate Partners Exclusively with FreeWheel to Give Ad Buyers Direct Access to Its Premium FAST Inventory

NEW YORK--(BUSINESS WIRE)--Today, FreeWheel, the leading global technology platform for the streaming advertising ecosystem, announced it is the exclusive ad-serving partner across Lionsgate's ever- growing portfolio of FAST channels in the U.S. Through this expanded partnership, Lionsgate's premium inventory is now available to buyers through the FreeWheel SSP – a platform for premium video publishers to manage and sell their ad inventory – either directly or programmatically via 1:1 or curated. ...