Instacart's AI-Driven Pricing Is Being Investigated by the FTC—Here's What You Need to Know

Key Takeaways Instacart's use of AI-driven pricing is drawing attention from federal regulators. Early this year, the FTC said that "surveillance pricing," which Instacart says it does not use, has become more popular among online retailers. With surveillance pricing, companies could use data about a shopper such as their location, browsing history, and even the movements of a computer mouse to guess how much they might be willing to spend and influence displayed prices. Shares of Instacart parent Maplebear ...