口感辛辣古怪、价格居高不下、商超卖到断货 号称能“抗炎”！姜黄饮忽成养生顶流

Core Insights - Turmeric drinks have surged in popularity, becoming a health trend with major retailers frequently selling out of stock, driven by marketing focused on anti-inflammatory benefits [3][4][6] - The global turmeric market is experiencing rapid growth, with a projected increase from $5 billion in 2022 to over $8 billion by 2025, reflecting strong demand in health foods and supplements [9] Product Characteristics - Turmeric drink products generally feature "small capacity, high price" characteristics, with volumes ranging from 30ml to 125ml and prices from 2.33 yuan to 16.7 yuan per bottle [5][6] - A popular product in the market contains at least 10.8g of turmeric per bottle, with a retail price of 7.65 yuan for a 125ml bottle [5] Consumer Behavior - The majority of consumers purchasing turmeric drinks are young professionals, with many expressing mixed feelings about the taste, often describing it as spicy and difficult to consume [6][7] - Despite taste complaints, the perceived health benefits, particularly related to inflammation, drive consumer purchases [6][7] Market Dynamics - The marketing strategy emphasizes the "anti-inflammatory" concept, with brands using modern language to reinterpret traditional health benefits [7] - The turmeric drink market is supported by technological advancements in product formulation, such as nano-delivery and high-pressure processing (HPP), which enhance flavor retention [6][7] Industry Trends - The turmeric market is expanding rapidly, with significant investments across the supply chain, from cultivation in regions like Hunan and Sichuan to high-value processing and diverse product offerings [9] - Future opportunities in the industry may lie in innovative culinary applications of turmeric, suggesting that the current trend of turmeric drinks may just be the beginning [9]