lululemon vs. Guess: Which Apparel Big-Wig has a Competitive Edge?
ZACKS·2025-12-18 18:11

Core Insights - lululemon athletica inc. (LULU) and Guess? Inc. (GES) are positioned differently in the global apparel market, with LULU focusing on premium athleisure and GES as a heritage lifestyle brand [2][3] Group 1: lululemon (LULU) - LULU has achieved a 7% revenue growth in Q3 of fiscal 2025, with international revenues increasing by 33% and China Mainland revenues up by 46% in constant currency [5][6] - The company's "Power of Three x2" plan aims to double men's, digital, and international revenues by 2026, emphasizing product innovation and category expansion [6] - Despite its premium positioning, LULU faces challenges from rising trade and tariff pressures, which have impacted gross margins [7][8] - LULU's stock trades at a forward P/E of 15.97X, which is below its 3-year median of 37.04X but above GES's 9.7X [21][22] Group 2: Guess (GES) - GES has a strong international presence, particularly in Europe and Asia, and focuses on categories like denim and handbags [9][10] - In Q3 of fiscal 2026, GES reported improved gross margins due to lower promotions and better inventory discipline, despite macro pressures [13] - GES's stock has shown a total return of 47.4% over the past six months, outperforming LULU's decline of 9% [19] - The company is prioritizing margin expansion and cash generation, with ongoing investments in digital platforms and omni-channel capabilities [12][13] Group 3: Comparative Analysis - The Zacks Consensus Estimate for GES suggests an 8% year-over-year sales growth for fiscal 2026, while LULU's estimate indicates a 4.5% growth [14][16] - Recent estimate revisions for GES reflect growing investor confidence, while LULU's estimates show a decline in EPS [14][18][26] - Overall, GES is viewed as a more compelling investment choice due to its attractive valuation, steady international growth, and disciplined cost management [25][26]