New Calix Market Insights Study Reveals Experiences Are the Strategic Path To Win and Retain High-Value Broadband Subscribers

SAN JOSE, Calif.--(BUSINESS WIRE)---- $CALX #calix--Today, Calix, Inc. (NYSE: CALX) released initial findings from a national study commissioned by Calix Market Insights, revealing critical insights for broadband service providers (BSPs) about subscriber buying behavior. The study, conducted by independent research firm Wakefield Research, highlights the behavior of "switchers,†the subscribers who change BSPs and often signal where the market is heading. These insights make one thing clear: Experiences are ...