SIIA Consumer Survey on Data Privacy Reveals People Want to Be Primary Stewards of Their Own Data

Core Insights - The SIIA has released a consumer survey that provides insights into attitudes regarding data privacy and comfort levels with various data uses under different conditions [1] Group 1: Consumer Attitudes - The survey reveals varying levels of comfort among consumers when it comes to data privacy, indicating a significant concern over how personal data is utilized [1] - Consumers express differing opinions on data sharing depending on the context, suggesting that transparency and purpose of data use are critical factors influencing their comfort levels [1] Group 2: Data Usage Conditions - The findings highlight that consumers are more willing to share data when they perceive a clear benefit, such as improved services or personalized experiences [1] - The survey results indicate that specific conditions under which data is used can significantly impact consumer trust and willingness to engage with companies [1]