Embattled Instacart to pay $60M to settle claims it deceived members with free delivery offers

Core Points - Instacart has agreed to pay $60 million to settle allegations from the Federal Trade Commission regarding deceptive practices related to its Instacart+ membership and free delivery offers [1][4] - The FTC claimed that the "free delivery" offer for first orders was misleading as shoppers were charged additional fees [1] - The company did not sufficiently inform customers that free trials of the Instacart+ subscription would automatically convert to paid memberships [2] - Instacart settled the allegations without admitting wrongdoing [3] - The company is currently under investigation due to a study indicating that different shoppers received varying prices for the same items at the same stores [3][6] - Instacart stated that retailers set prices and that its Eversight pricing tool conducts random pricing tests not based on user data [6]