e.l.f. Beauty Launches Glow Up!, Redefining Virtual Makeup and Community on Roblox

Core Viewpoint - e.l.f. Beauty has launched a new makeup game called Glow Up! on Roblox, aiming to enhance self-expression among gamers [1] Group 1: Product Launch - The Glow Up! game is described as a next-generation makeup game and immersive beauty experience [1] - The game is specifically designed for players aged 13 and above [1] Group 2: Market Insight - 60% of gamers believe that self-expression through gameplay is increasingly important [1] - e.l.f. Beauty is positioning itself to redefine authenticity for Roblox players [1]