Zhong Guo Zheng Quan Bao·2025-12-18 20:23Core Viewpoint - The transition of large collective products to public fund management has reached a critical phase, with many asset management companies facing significant challenges due to regulatory changes and market dynamics [1][2][4]. Group 1: Industry Changes - The number of fund managers in the public fund department of companies has decreased from a peak of twenty to around seven or eight, indicating a contraction in the workforce [1]. - The final name of a broker's asset management company, "Guojin Asset Management," has been removed from the list of applicants for public fund management qualifications, signaling the end of the "public fund rush" among broker asset management firms [1]. - The deadline for transforming large collective products into public funds is approaching, with many firms either transferring products to affiliated public funds or opting for liquidation [1][2]. Group 2: Product Transition - Several asset management companies have successfully transferred their large collective products to public fund institutions with "blood relationship," such as Everbright Fund taking over products from Everbright Securities Asset Management [2]. - Some firms have also transferred products to public institutions without direct ownership ties, as seen with Wanlian Securities transferring its money market fund to Ping An Fund [2]. - Many broker asset management firms are choosing to convert non-compliant or smaller products into private asset management plans or liquidate them, with liquidation becoming a common outcome [2][3]. Group 3: Profitability and Future Strategies - The loss of large collective products represents a significant profit loss for broker asset management firms, which need to explore new profit growth points [3]. - Broker asset management firms are focusing on developing multi-strategy investments and creating quantitative products to provide a more stable investment experience [3]. - The competitive landscape is shifting, with licensed institutions leveraging their comprehensive resources to create differentiated offerings, while unlicensed firms may focus on private and customized solutions to build niche brands [4].