Instacart Settles FTC Lawsuit Alleging Deceptive Advertising and Subscription Enrollments

Core Viewpoint - Instacart has agreed to pay $60 million to settle a Federal Trade Commission (FTC) lawsuit alleging deceptive advertising practices [1][5]. Summary by Sections Allegations - The FTC accused Instacart of falsely advertising "free delivery" while charging a "service fee" for delivery, misleading consumers about a "100% satisfaction guarantee" that typically did not offer full refunds, and failing to clearly disclose terms related to its Instacart+ membership program [2][3]. Company Response - Instacart denied the allegations, claiming the FTC's inquiry was "fundamentally flawed" and emphasized its commitment to integrity and transparency in its services. The company stated that it clearly displays all fees before checkout and makes it easy to cancel the Instacart+ membership [4]. Settlement Details - The settlement requires Instacart to pay $60 million in refunds, prohibits misrepresentations about costs and satisfaction guarantees, and mandates clear disclosure of terms and obtaining informed consent for subscription transactions. The order is subject to approval by a district court judge before it takes effect [5]. Related Investigations - The news follows reports of the FTC investigating Instacart's AI pricing tool, Eversight, due to findings that different shoppers received varying prices for the same products. This comes amid a broader context of regulatory scrutiny, including a lawsuit against Uber for deceptive billing practices [6].